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To re-envision Yahoo!'s frontpage 5-7 years in the future, positioning Yahoo as a lifestyle destination with increased network traffic and advertising revenue.

 
 
Insights gathered during ethnographic research inspired 3 concepts which were presented as high-fidelity wireframe prototypes. Conceptual themes included increased localization and personalization, greater inclusion of rich media and tv metaphors, collaborative filtering and user-created content.
 
Sr Design Analyst & Project Lead
 
 
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