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To drive increased online sales of the TiVo product and to reassert TiVo as the industry leader in the DVR space.
 
 
An initial discovery phase included an extensive competitive and comparative analysis and produced numerous concepts for TiVo to develop both online and physical products. The website redesign reflected TiVo's position as a premium brand with high touch appeal and an emphasis on reduced complexity as compared to other DVR competitors.
 
Associate Creative Director
 
 
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