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Nexstar Financial was one of the first to offer online home loans to prospective home buyers. Pioneers in this new arena they came to us to design both their identity and website.
 
 
We created a site that simplified the incredibly complex process of applying for a home loan. A section entitled “Understanding Loans” offered step-by-step tutorials, while online loan applications with highly contextual related information, and a glossary provided further hand-holding. Calculators gave a quick assessment of loan eligibility and surfaced other related costs such as closing and down payment variables.
 
Information Architect, Interaction Designer
 
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