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Kyte provides its users the opportunity to produce live and on-demand digital content instantly and distribute it across the web, social networks and mobile phones. Kyte was looking to evolve their player to become a branded platform for musicians, media companies and mobile carriers.
 
 
We developed the player to accomodate brand imagery and content such that it became a "micro-site". The new branded kyte player has been widely adopted by musicians, celebrities and agencies as a way to distibute their content and connect with fans. An analytics tool was also developed to track usage and viewing.
 
Sr. Information Architect & Interaction Designer
 
 
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