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Hershey Foods Corporation recognized the need for a unified and engaging digital presence that would satisfy the needs of its users and further reinforce the Hersheys brand.
 
 
A new information architecture was proposed separating consumer and corporate content while still providing consistent and intuitive access to sub-branded products. A re-organization of the existing homepage surfaced previously buried content and better targeted key audiences.
 
Sr. Information Architect & Interaction Designer
 
 
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